Amazon Advertising
Advertising Built Around Profitable Growth
Amazon advertising should do more than simply increase traffic. We build and manage data-led advertising strategies focused on improving visibility, protecting valuable brand traffic and driving sustainable marketplace growth.
A Strategy Built Around Your Brand
We start with your marketplace position, not a template.
Every brand has a different marketplace position, catalogue and objective. We begin by understanding your current Amazon performance and building an advertising strategy around the areas with the greatest opportunity.
This may include protecting branded search terms, increasing visibility for key products, reaching new customers through non-branded keywords or targeting competitor products and categories.
How We Manage Amazon Advertising
A continuous, data-led process
Account & Campaign Review
We review your existing advertising activity, campaign structure, search term performance and product-level data to identify wasted spend and missed opportunities.
Campaign Strategy
We build a structured advertising strategy around your brand, catalogue and objectives, covering branded, non-branded, competitor and product targeting opportunities.
Ongoing Optimisation
Campaigns are continuously reviewed and adjusted based on real performance data, including bids, budgets, search terms and product performance.
Testing & Growth
We use advertising and marketplace data to identify new keywords, products and growth opportunities, continuously developing the strategy as performance evolves.
Protecting Your Brand Traffic
Don't let competitors buy your customers.
Customers searching directly for your brand are some of the highest-intent shoppers on Amazon.
Without a clear branded advertising strategy, competitors can advertise against your brand terms and place their products in front of customers already looking for you.
We build branded advertising campaigns designed to strengthen your visibility across key search terms and help direct high-intent customers towards your products and Brand Store.
Advertising Across the Customer Journey
Every placement, one joined-up strategy
We manage advertising across multiple Amazon placements and campaign types.
Sponsored Products
Product-level ads across search results and product pages.
Sponsored Brands
Brand-led banners across high-visibility search placements.
Sponsored Brand Video
Video placements that stop the scroll in search results.
Product Targeting
Appear on the product pages your customers already browse.
Competitor Targeting
Win consideration directly against competing products.
Branded Keywords
Defend the search terms your customers use to find you.
Non-Branded Keywords
Reach new customers searching the wider category.
Category Targeting
Build visibility across the categories that matter to your brand.
Data-Led. Continuously Optimised.
Amazon advertising is not a set-and-forget process. Our team continuously reviews performance, identifies opportunities and develops campaigns based on real marketplace data — building an advertising strategy that supports the wider growth of your brand on Amazon.
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